We Create Unfair Advantages

Unfair Advantages

De-risk your decisions and guide your actions

  • We deliver actionable insights that cannot be gotten through other means.
  • We drastically reduce time intensive research and market validation tasks.
  • We provide closed feedback loops through rapid market validation via smoke testing.
  • We create domain, customer, market and industry knowledge as an unfair advantage for our partners.

Target opportunities and align teams on priorities and outcomes

Weather you are looking for Customer Intelligence, Strategic Growth, New Market Entries, Trend Predictions, or Content Strategies.


Whether self-serve or managed, we empower you to make bold decisions that drive customer obsession and fuel growth.

Global Reach, Regional Insights

Global Social

  • Facebook
  • Instagram
  • Youtube
  • Reddit
  • TikTok
  • Snapchat
  • Twitch
  • X
  • LinkedIn
  • Quora

Global Reviews

  • Walmart
  • Amazon
  • Target
  • Trust Pilot
  • TripAdvisor
  • Alibaba
  • Temu
  • Shein

International

  • WeChat
  • Douyin
  • Douban
  • Weibo
  • Baidu
  • Taobao
  • Line
  • Telegram
  • KakaoTalk

Territories

  • Australia
  • Argentina
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Colombia
  • China
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Japan
  • Korea
  • Mexico
  • Netherlands
  • New Zealand
  • Portugal
  • Spain
  • Singapore
  • Thailand
  • UK
  • US

Customer Intelligence

Customer Acquisition & Retention

Qualify and quantify under penetrated consumer segments and purchase drivers by demographics, income, age, geography, communities and channels.

Customer Service Optimization

Surface and prioritize what your customers tell you in their own words about your product, their pain points and complaints, and let us turn conversations into actionable roadmaps.

Product Development

Identify and turn product and feature sentiment, likes and dislikes with unparalleled sample sizes, granularity and precision directly from your customers' mouths into opportunity maps.

Lead Gen and Sales

Detect and quantify underserved marketing channels, customer segments or lookalike audiences, and the viral pathways that connect them, measure sentiment and supercharge your funnels.

Strategic Growth / New Market Entries

Strategic Growth /
New Market Entries

New Market Entry

Unearth and understand naming conventions, cultural differences, lifestyle and customer preferences in new markets to inform messaging, positioning and new GTM strategies.

Competitor Analysis

Rank, compare and uncover Brand Score, Passion Score and emerging trend opportunities across competitors, markets, domains, demographics, channels and geographies.

Trend and Opportunity Sizing

Spot and capitalize on emerging global and regional trends that will impact consumer needs, demands, new markets and future growth opportunities.

Content Strategy and Marketing

Pinpoint which topics and content resonate with different communities as well as regional differences and amplify your messages through influencer and swayable community mapping.

How we Partner

Field of Inquiry

We work with you to frame your pressing business questions or growth opportunities into actionable fields of inquiry and research strategies.

Success Definition

We work with you to define what radical success means for you and make that our north star for the introductory study.

Radical Success

If we unequivocally deliver radical success as defined by you, we partner and move you to one of or retainer options.

Retainer

We'll credit you the introductory study price towards either our SnapShot, LabShot or MoonShot retainer options.

Engagement Options

Individual Intro

Study

Studies:

1

Duration:

5 Weeks

SnapShot

Retainer

Studies:

4

Duration:

1 Year

LabShot

Retainer

Studies:

6

Duration:

1 Year

MoonShot

Retainer

Studies:

12

Duration:

1 Year

Sera - One Page Template by Ohkimur Wallpaper

Contact Us