We Create Unfair Advantages
Unfair Advantages
De-risk your decisions and guide your actions
- We deliver actionable insights that cannot be gotten through other means.
- We drastically reduce time intensive research and market validation tasks.
- We provide closed feedback loops through rapid market validation via smoke testing.
- We create domain, customer, market and industry knowledge as an unfair advantage for our partners.
Target opportunities and align teams on priorities and outcomes
Weather you are looking for Customer Intelligence, Strategic Growth, New Market Entries, Trend Predictions, or Content Strategies.
Whether self-serve or managed, we empower you to make bold decisions that drive customer obsession and fuel growth.
Global Reach, Regional Insights
Global Social
- Youtube
- TikTok
- Snapchat
- Twitch
- X
- Quora
Global Reviews
- Walmart
- Amazon
- Target
- Trust Pilot
- TripAdvisor
- Alibaba
- Temu
- Shein
International
- Douyin
- Douban
- Baidu
- Taobao
- Line
- Telegram
- KakaoTalk
Territories
- Australia
- Argentina
- Austria
- Belgium
- Brazil
- Canada
- Colombia
- China
- France
- Germany
- Greece
- Ireland
- Italy
- Japan
- Korea
- Mexico
- Netherlands
- New Zealand
- Portugal
- Spain
- Singapore
- Thailand
- UK
- US
Customer Intelligence
Customer Acquisition & Retention
Qualify and quantify under penetrated consumer segments and purchase drivers by demographics, income, age, geography, communities and channels.
Customer Service Optimization
Surface and prioritize what your customers tell you in their own words about your product, their pain points and complaints, and let us turn conversations into actionable roadmaps.
Product Development
Identify and turn product and feature sentiment, likes and dislikes with unparalleled sample sizes, granularity and precision directly from your customers' mouths into opportunity maps.
Lead Gen and Sales
Detect and quantify underserved marketing channels, customer segments or lookalike audiences, and the viral pathways that connect them, measure sentiment and supercharge your funnels.
Strategic Growth / New Market Entries
Strategic Growth /
New Market Entries
New Market Entry
Unearth and understand naming conventions, cultural differences, lifestyle and customer preferences in new markets to inform messaging, positioning and new GTM strategies.
Competitor Analysis
Rank, compare and uncover Brand Score, Passion Score and emerging trend opportunities across competitors, markets, domains, demographics, channels and geographies.
Trend and Opportunity Sizing
Spot and capitalize on emerging global and regional trends that will impact consumer needs, demands, new markets and future growth opportunities.
Content Strategy and Marketing
Pinpoint which topics and content resonate with different communities as well as regional differences and amplify your messages through influencer and swayable community mapping.
How we Partner
Field of Inquiry
We work with you to frame your pressing business questions or growth opportunities into actionable fields of inquiry and research strategies.
Success Definition
We work with you to define what radical success means for you and make that our north star for the introductory study.
Radical Success
If we unequivocally deliver radical success as defined by you, we partner and move you to one of or retainer options.
Retainer
We'll credit you the introductory study price towards either our SnapShot, LabShot or MoonShot retainer options.
